GREG LANSDOWNE


PANINI LEGENDS



A Celebration of the World’s Greatest Football Stickers



by Greg Lansdowne



Dividing 85 into one



Bloomsbury’s collaboration with Panini has already produced a rich harvest of successful publications, beginning with the 60th anniversary celebration in 2021 and then two compilation volumes, from the UK sticker albums between 1978 and 1993.

With so much outstanding content to pick from, the release of another book is in no way overkill – certainly not in the eyes of Panini sticker collectors of various generations.

While the opening three releases relied mostly on collections brought out in the UK, the upcoming title covers a wider expanse of Panini’s history.

Panini Legends - A Celebration of the World’s Greatest Football Stickers tells the footballing stories of 85 of the game’s best players, through their Panini sticker history.

Attempting to narrow the field down to that number required some tough decisions and much regret for many who didn’t quite make the cut, for various reasons.



In a bid to cover as wide an expanse as possible, there couldn’t be an over-concentration on particular nations, club sides or eras.


Panini’s early days are covered by greats such as Dino Zoff, Pele, George Best and Franz Beckenbauer.

Eighties heroes Diego Maradona, Michel Platini, Kenny Dalglish and Ruud Gullit are meshed with luminaries of the following decade such as Zinedine Zidane, Paolo Maldini and Dennis Bergkamp.

​More recent stars such as Lionel Messi, Cristiano Ronaldo, Megan Rapinoe and Marta also take their place in a kaleidoscope of colourful kits, eye-catching haircuts and distinctive Panini designed figurines.



Alongside the imagery is a potted story of each player’s career as well as a checklist of stickers for those keen to acquire some of the approximate 900 stickers seen in the book.

Every member of the ‘chosen 85’ are sure to gain favour among many of the readers but there will be equally be outrage over ‘the ones who got away’.

In order to get my retaliation in first, I have addressed the criteria for selection towards the end of the book in the ‘Honourable Mentions’ section.
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I’m sure it won’t placate everyone but rest assured this writer has even more regrets over some of those omitted than the readers…and there is also a chance of Panini Legends 2!



Panini Legends is published by Bloomsbury on 7th November.
You can order the book here:



GREG LANSDOWNE





COPYWRITER, PR ADVISOR AND AUTHOR